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Alvin and Heidi Toffler celebrate
technology's gains and foresee a richer world. |
REVOLUTIONARY WEALTH |
By Alvin Toffler and Heidi Toffler. |
492 pp. Alfred A. Knopf. $27.95 |
|
By NICK GILLESPIE |
"BETWEEN now and the
21st century, millions of ordinary, psychologically normal people will face an abrupt
collision with the future," Alvin Toffler (with a since-acknowledged assist from his
wife, Heidi) prophesied at the start of the 1970 best seller "Future Shock." In
diagnosing "a new and powerfully upsetting psychological disease," that book,
along with works like the Club of Rome's neo-Malthusian tract "Limits to Growth"
and Hal Lindsey's Christian jeremiad "The Late Great Planet Earth," helped to
define the 70's as a period when smog, the Antichrist and insufferably long guitar solos
threatened to destroy the global village as completely as Charlton Heston did at the
apocalyptic climax of "Beneath the Planet of the Apes." But "Future
Shock" was no typical Me Decade downer.
 |
Robert Weingarten |
For the Tofflers, "The Collapse of Hierarchy" and "A Superabundance of
Selves" (to quote two section headings in "Future Shock") weren't the
disturbing developments they were to appalled social critics like Daniel Bell in "The
Cultural Contradictions of Capitalism" and Christopher Lasch in "The Culture of
Narcissism." The Tofflers believed that rampant technological, economic and cultural
innovation was mainly a good thing, or at least potentially liberating for most of us once
we learned how to deal with it. When the shock wore off, said the Tofflers, who elaborated
their case in "The Third Wave" (1980) and "Powershift" (1990), we'd
appreciate a richer, freer, groovier world.
Now the Tofflers are again back from the near future. Their new book,
"Revolutionary Wealth," builds on the framework of their previous writings, so
there's a lot of talk about clashes among First Wave (agrarian), Second Wave
(industrialized) and Third Wave (postindustrial, or "knowledge-based")
societies. They argue convincingly that we are on the verge of a post-scarcity world that
will slash poverty and "unlock countless opportunities and new life
trajectories," at least if we avoid the rapidly escalating risks to such progress.
The Tofflers, whose penchant for neologisms remains unabated, spend much time
discussing the booming "prosumer economy" (which involves unpaid work that
nevertheless greatly increases quality of life; for example, cooking a lavish meal for
friends or much of open-source computer coding) and fretting over "obsoledge"
(obsolete knowledge). Terrorism, global warming and potential pandemics have done little
to dampen their old optimism. "The long-term reality is that we, as a species, have
been getting better" at producing wealth, they say. "If we hadn't, the planet
would not now be able to support nearly 6.5 billion of us. We wouldn't live as long as we
do. And, for better or worse, we wouldn't have more overweight people than undernourished
people on earth as we do." Life expectancy at birth in the world, they note,
including the "poor world," increased 42 percent over the past 50 years.
The titular wealth they speak of comes from substituting "ever-more-refined
knowledge for the traditional factors of industrial production land, labor and
capital." The United States is producing more stuff than ever with fewer workers. The
Tofflers write that only 20 percent of the work force is now in the manufacturing sector,
while some 56 percent (and growing) is engaged in what they call "knowledge
work" managerial, financial, sales-related, clerical and professional tasks.
Even activities like agriculture have gone high-tech, through biotechnology and
increasingly sophisticated use of global-positioning satellites to customize irrigation
and fertilization down to the individual acre. Knowledge-based wealth, they argue, is
revolutionary not just because it gets more output from fewer inputs. Unlike such physical
resources as oil, knowledge can be shared by an infinite number of people, and its value
and benefits are generally increased by wider circulation. (A network, after all, is only
as powerful as the number of participants.) Just as important, the Third Wave wealth
system "demassifies production, markets and society," creating space for
unending experimentation, innovation and individuation.
Forgive the Tofflers their diction, which sometimes reads like the linguistic
equivalent of a shag rug. Their schema helps to explain why air quality has improved in
American cities over the past 30 years and why American culture has become remarkably more
accepting of alternative lifestyles. Yet they are not Panglossian. "The list of
potential horrors is seemingly endless," they write, citing a United States-China
war, a 21st-century Great Depression, water shortages in the developing world and more.
Any of these could slow or reverse today's generally positive trends.
Despite visionary passages about nanotechnology (the manipulation of objects at the
atomic level) and potential moon-based helium energy, "Revolutionary Wealth" is
less interesting for its specifics (most of which will be familiar to readers of
publications like Wired, The Economist and Red Herring) than for its evidence of how far
we've come since the 70's, when politics, economics and culture all seemed as played out
as Richard Nixon's denials of criminality. In "Future Shock," the Tofflers
warned that many people "will find it increasingly painful to keep up with the
incessant demand for change that characterizes our time. For them, the future will have
arrived too soon." These days, from Baghdad to Bangalore to Boston, it seems more
likely that people worry that the future will arrive too late. That's no small change, and
it's one on which the Tofflers have been shining a light for years. Nick Gillespie is the
editor in chief of Reason magazine and the editor of "Choice: The Best of
Reason."
Copyright 2006 The New York Times Company. Reprinted from The New York Times, Book
Review, of Sunday, May 14, 2006.
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